Graphics Design: Fliers
When designing use the file "BLANK 4x6 cmyk flier.psd" as a starting off point since it has been established at the right size with bleed and cropmarks. Make sure to hide the top layers when designing and periodically make them visible again so you can see your design and how it will look when printed. Your design must go all the way to the edges of the file!
Fliers are 4x6" with bleed.
It is generally best to use a previous year's design as a jumping off point (I like to copy relevant layers from the previous year into a new/blank flier)
We used to use both sides for text, but we after a tip from BLFC we tried just using the back for eye-catching art and got a better response on the fliers. If the back looks like something someone would pick up (or pay for) in artist alley, they're much more likely to want to take it off a flier table. Since we changed the style to this, we have people wanting to take the fliers just for the art - just like we hoped.
Note to the artist do not design the mascot to the size of this flier. We can not use 4"x6" art for the 11"x17" poster.
Required Specs
- Logo (Don't change the colors, just copy the layer from a previous flier)
- Year
- List of interesting items
- QR code
- URL
- Dates
- Location
- Theme
Poster fliers
11"x17"