Social Media

The social media team is the lifeblood of our marketing department. The group is responsible for managing the online presence and promotional activities of the convention. They play a vital role in reaching out to the community, generating positive associations, and engaging with attendees and potential participants through various social media platforms.

Role and Responsibilities

The Social Media Team focuses primarily on utilizing social media platforms to advertise the convention, increase its visibility, and foster engagement with the target audience. Their responsibilities include:

1. Content Creation, Curation, and Management: The team is responsible for creating engaging and relevant content for our social media platforms. This includes curating posts from other departments or interesting content from around the web, editing posts before they go out, drafting posts, designing or asking for graphics for posts, and sharing updates about the convention, special guests, events, and promotions.
2. Community Engagement: They actively interact with the online community by responding to comments, messages, and inquiries from attendees and potential participants. They foster a positive and inclusive online environment, addressing concerns and providing accurate information about the convention.
3. Partnerships: When possible, the team seeks cross-promotion opportunities with local businesses, organizations, and influential individuals to enhance the convention's visibility and attract a wider audience.
4. Event Coverage: During the convention, when possible, the team provides real-time updates, live coverage of events, and behind-the-scenes glimpses through social media channels. They ensure attendees stay informed about schedule changes, special announcements, and exciting activities taking place throughout the event.
5. Metrics and Analytics: The team monitors and analyzes social media metrics, such as reach, engagement, and conversion rates, to evaluate the effectiveness of their strategies. They use these insights to optimize future promotional efforts and identify areas for improvement.

Policies

Content Guidelines

TODO: Develop guidelines for creating social media content, including tone of voice, brand consistency, and inclusivity principles.

Social Media Crisis Management

Responding to online controversies, addressing customer complaints, and managing reputational risks. Link problem posts to the marketing team for evaluation and action immediately, along with any actions you have already taken.

A basic procedure for managing a social media crisis

1. Monitor and identify the issue promptly. Determine the scale and impact.
2. Understand the context and severity of the issue.
3. Gather your crisis management team and share the information.
4. Develop a swift and effective response strategy.
5. Act quickly but thoughtfully. Be transparent, empathetic, and consistent in your responses.
6. Keep an eye on the conversation, engage with users as needed, and provide updates.
7. After the crisis, analyze the situation and your response. Use this to improve future crisis management.

Best Practices

• Transparency: Be honest and transparent with your audience. If a mistake was made, own up to it, apologize sincerely, and outline steps you're taking to prevent it from happening again.
• Speed: The faster you respond, the better. Social media moves quickly, and a delayed response can lead to increased negativity.
• Empathy: Show that you genuinely care about the issue and the people affected. This can go a long way in repairing relationships and rebuilding trust.
• Consistency: Keep your messaging consistent across all platforms. This prevents confusion and shows a united front.
• Preparedness: Regularly review and update your crisis management plan to ensure it reflects current best practices and your company's evolving needs.