Social Media
The social media team is the lifeblood of our marketing department. The group is responsible for managing the online presence and promotional activities of the convention. They play a vital role in reaching out to the community, generating positive associations, and engaging with attendees and potential participants through various social media platforms.
Role and Responsibilities
The Social Media Team focuses primarily on utilizing social media platforms to advertise the convention, increase its visibility, and foster engagement with the target audience. Their responsibilities include:
- Content Creation, Curation, and Management: The team is responsible for creating engaging and relevant content for our social media platforms. This includes curating posts from other departments or interesting content from around the web, editing posts before they go out, drafting posts, designing or asking for graphics for posts, and sharing updates about the convention, special guests, events, and promotions.
- Community Engagement: They actively interact with the online community by responding to comments, messages, and inquiries from attendees and potential participants. They foster a positive and inclusive online environment, addressing concerns and providing accurate information about the convention.
- Partnerships: When possible, the team seeks cross-promotion opportunities with local businesses, organizations, and influential individuals to enhance the convention's visibility and attract a wider audience.
- Event Coverage: During the convention, when possible, the team provides real-time updates, live coverage of events, and behind-the-scenes glimpses through social media channels. They ensure attendees stay informed about schedule changes, special announcements, and exciting activities taking place throughout the event.
- Metrics and Analytics: The team monitors and analyzes social media metrics, such as reach, engagement, and conversion rates, to evaluate the effectiveness of their strategies. They use these insights to optimize future promotional efforts and identify areas for improvement.
Policies
Content Guidelines
TODO: Develop guidelines for creating social media content, including tone of voice, brand consistency, and inclusivity principles.
Social Media Crisis Management
TODO: Develop a comprehensive crisis management plan that outlines protocols and procedures for handling negative or sensitive situations on social media. This includes guidelines for responding to online controversies, addressing customer complaints, and managing reputational risks effectively.